For what may be one of his biggest customers yet, Hugh McLeod seems to have momentarily shifted away from creating “global microbrands” and appears to have helped a big company, Budget Rent A Car, figure out how to use the web for lower cost, higher impact advertising.

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Apparently Hugh’s doing his cartoon thing, the entire promotion is being run and spread through blogs, and pretty much conceived of and implemented by bloggers. The result? Video clues lead you to a $10k prize in 16 different cities. Too bad the closet city to me for week 1 is Orlando.